Copywriting Made Simple: How to write powerful persuasive copy that sells
The title does not lie, as far as simplicity goes. The first graphic shows this perfectly: a man (reader) crossing a bridge at the urging of a woman (copywriter), exactly as the text just said. It’s kindergarten level. Thankfully it doesn’t continue this way, once your intelligence gets over feeling insulted.
The chapter on structure is amusing, because it perfectly mimics the steps I take to write a book, movie, or music review.
It’s a pretty big book, so there’s no surprise that there’s a few gems in here, mostly the examples of famous or just hilarious ads. I ended up making a lot more notes than I thought I would. At the same time, there are sections I skimmed through, with the thought that “If I ever need them, I’ll look them up then, but they won’t help me now.”
Of course Syl and Rouen can’t spend even a Christmas in peace, as the dark king decides this is the perfect time to take out the fair heir and his own daughter.
This is a novella that goes between the latest book and the upcoming one, with Ro basically facing the same choice Syl did last time. No surprise she makes the same decision. What I didn’t expect was for all kinds of fairie kids to be so instrumental. If there’s one low point, it’s that for such a short book there’s so many mentions of how Syl would have been dead from her injuries had she been merely human.
It’s tough keeping up with all the magic, new and also old, but then I’m here for the fun interactions, the snarky wordplay, and there’s plenty of that here.
Recent widow thinks it’s time to get her life back, starting by returning to her speaker business. Flying to Vegas, the plane she’s in runs into a huge storm, necessitating a diversion to Denver. The pilot is a fan of hers, and his plan to woo her takes off (all pun intended). Though because of their schedules they don’t get much time together—plenty of time skips, which are not ideal—they do manage to have moments in Vegas and NY before he whisks her off to Hawaii for a week of relationship building.
Everything’s happy for the first half, but it can’t last, otherwise there’d be no story. Finally something happens to destroy their happiness. Some of it is a little obvious, like when a baby’s introduced; I instantly knew where he’d end up, and I’m pretty sure most readers did too.
I liked the writing well enough, but the plot was kinda clunky. At times felt by the numbers.
Ugly murders are taking place in DC, with hints—especially the intro—that it’s a Jack the Ripper copycat. But this killer seems to have info on those famous slayings, including a theory I hadn’t heard: Jack might have actually been Jane.
This started slow, and I didn’t like the main character. Even though she’s just starting out as a detective, having been promoted from beat cop, you’d think she would have grown a thicker skin. Instead she’s very touchy, as well as insecure when she’s saddled up with a much more experienced investigator. I feel like there was too much of this: too often mentioned, too often shown. There’s only so many times you can read the same character flaws over and over. Likewise, her partner can be too forgiving.
The murder scene is horrific; I tried my best NOT to imagine it, unlike most books where I’m trying to find the killer before the fictional detective does. At least this allows a reaction from the protagonist that humanizes her. Turns out she’s still got PTSD from being raped, which she did not report. It’s made obvious that this is affecting her performance, or at least her mindset as she hunts for the killer.
Once I got over the goriness, I enjoyed the craftwork. Always good when an investigation is true to life and isn’t solved in 60 minutes (40 with commercials). The story itself was good, kept me guessing, though in my defense I don’t think there were enough breadcrumbs.
In a story with many brutal elements, there’s one near the end that’s even more so. And I can’t see any reason for it. Maybe it’ll pop up in a sequel, but it annoys me the way the author piles things on, almost like she doesn’t like her main character. And after that particular tidbit, it gets even worse for her. Sheesh.
Didn’t like the ending, came out of nowhere. Felt tacked on.
Marriage Under Fire
In a short novel that takes place in Seattle, two Marines who just worked an undercover case have to jump right into the next one, pretending to be married in order to infiltrate a spy ring.
She’d be absolutely fantastic if she could dump some of the testosterone she forces on herself to deal with the men. Him I simply didn’t like at all, but I can’t say he’s all that different from most Marines I’ve known.
The whole denouement hinges on him being so in love that he forgets his training and rushes in without waiting for backup. As a former Marine, I find that far-fetched. I would almost say it ruined the book for me, but the truth is I wasn’t feeling it anyway. It couldn’t decide whether it was a spy thriller or a romance, and those two parts didn’t mesh all that well.
Murder in Keswick: A Sherlock Holmes Mystery
As often happened back when Sherlock took a vacation, another mystery finds him, in this case a grisly murder, followed by a break-in at the now-widow’s house.
Unlike most attempts at writing a Sherlock novel, I enjoyed this one right off the bat. It sounds authentic. For instance, there was a clue in the laundry that rang true to Arthur Conan Doyle, subtle but I got it. What happened after, and her aim with the shotgun, only strengthened my theory. (In the end I got it right. . . except for the actual murderer. Sigh.)
Read it in a couple of hours on a burning summer afternoon. Only problem is the next day I couldn’t remember any of it.
A lady ostensibly in charge of a theatre company has to juggle her boyfriend, her boss, her friends, and a mysterious new act as they put on a show. She not great at handling the pressure, but she perseveres, mostly with the help of Pez dispensers. But when things go wrong. . .
Despite the shortness, it felt really long. A lot of times it seemed like I was making no progress at all. In particular, the mechanical explanations had me skipping.
On the plus side, there were some thoroughly funny moments, and the relationships were fun to see. A couple of well-crafted erotic scenes helped too. I wish I could up the score a notch, but the main plot could have been much better. I feel like I could have cut at least ten pages off and it would have been better.
The Sherlock Effect
A modern—or a few years ago, anyway—version of the great detective goes into that same business when his friend offers him start-up money. His father was such a fanatic that his middle name is Sherlock, but that’s about the only qualification he has as the two go around solving some relatively simple crimes.
Anyone familiar with Sherlock Holmes knew how the first story would end. The local cop in the second story is way too loose, telling civilians everything about the case. At least one of the characters notices, but a not very satisfactory answer is given. Basically it feels like a halfhearted attempt at recreating Arthur Conan Doyle, which is an impossible thing to attempt, let alone achieve. It wasn’t bad by any means, but it didn’t engage me; not even the inclusion of aliens managed to pull me in.
A director and the manager—and sister—of a famous actress butt heads on a new film production. She’s trying to keep her sister from falling off various wagons while he completes his magnum opus. Turns out they knew each other growing up in a small Canadian town—odds of that?—and she’s always had a crush on him.
Really easy reading! Love it when it flows so well. I particularly like how the author doesn’t beat the audience over the head with how much the characters want each other. Yes, it’s there, but it’s not overdone like a lot of books in this genre I’ve read lately.
Everything about this was pretty standard, except for the enjoyable writing. Even the sad tragic moments felt lyrical. I might have given this a higher grade if the typical jumping to conclusions wasn’t present.
Lord of Secrets: Rogues to Riches
She’s lower class and working for a rich cousin, gathering more money by drawing caricatures of the twits she sees at various events. He’s upper class but works as a fixer. He can’t figure out who the artist is. She didn’t think he would care. But then it gets personal. There’s a puppy pug involved.
This has some finely written characters and plenty of humor, but every scene is stolen by the appropriately named Captain Pugboat. There’s a great part with the two trying to teach the puppy to heel, followed by an even better moment of them dancing. This is where the romance blossoms, and is worth the read in itself. Another hilarious scene occurs when she meets his sisters for the first time. This author could be writing for sitcoms.
The plot is easily established; the point is how to get to the inevitable end, and that’s what I enjoyed here. For once it wasn’t a by-the-numbers romance; it wasn’t about obstacles they put on themselves, but rather the crap the society of the time loads on them. This wouldn’t have worked in a modern setting; they had to go against the entire social structure of the time and country they lived in, which means they truly earned their happy ending.
This is how this genre should be written.
Two people end up renting the same house and, though they can’t stand each other, can’t fight the attraction either. He’s got a doctorate in sociology, which he gave up when his little boy was killed. She’s an accountant building up money to get an advanced degree, and nothing will deviate her from that plan. . . so she thinks.
I wanted to like her, but except for sex and the kite lessons, she’s got a bug so far up her ass she’s just no fun. This is not someone I would want to know in real life, especially when she lets her cat do all the emotionally dirty work for her. Speaking of, this may be the first feline in history I’ve ever liked. (Gimme a break, I’m allergic.) But the cat giveth, and the cat taketh away; it was a silly way to cause the inevitable trouble in the relationship, but plausible, I suppose.
Points off for “orgasmic climax.”
Doesn’t matter how great they may be, because when it comes down to it, they’re both dumb as rocks, lacking in emotional intelligence. His PhD in sociology taught him nothing. Both invented stupid reasons for artificial roadblocks. Up to that point I’d liked this, but the last quarter was a mess.
Even worse, there’s a lot of loose ends. Her lost/stolen money issue is never resolved; she doesn’t even go to the police. With his reluctance to do just that, I thought the slimy lawyer was in on it.
And speaking of that character: what good was he? To make the main guy jealous? To make him look good in her eyes? Or did the author have someone in real life they couldn’t resist throwing in as vicarious revenge?
The ending, or next to ending, I hated. Brought down the score.